Wednesday, August 19, 2009

The BMW symbol... what does that represent?? is it something to do with aircraft??

BMW



German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. During World War II, BMW built the world's first jet airplane engines for the Luftwaffe. It suffered financially in the postwar period but recovered after 1959 with a new line of conventionally designed high-performance cars. The company's turnaround was also credited to German entrepreneur Herbert Quandt, who purchased a controlling share of BMW's stock in 1959. In the 21st century the firm's brands included BMW cars and motorcycles, MINI automobiles, and Rolls-Royce. Members of the Quandt family continued to hold a significant stake in the company



The BMW symbol... what does that represent?? is it something to do with aircraft??downloads



It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.



The BMW roundel is a stylised, rotating airscrew - the blue representing the sky. That's right - Bayerische Motoren Werke built military aero engines for the planes that bombed the factories that they now own. It's a funny old world.

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